Red, White & Bulls, Inc. is a nonprofit organization dedicated to improving the lives of wounded veterans and first responders. Our mission is rooted in respect, gratitude, and a deep understanding of service — honoring those who have sacrificed for their communities and our country.
Each year, we bring together supporters, sponsors, and honorees through our annual bull riding and concert event in South Texas, creating a space where tradition meets purpose.
OUR MISSION
Every year, Red, White & Bulls hosts wounded veterans and first responders from both local communities and across the United States. Our beneficiaries are invited to South Texas to attend our annual bull riding and concert event — not simply as guests, but as individuals we proudly honor.
Through the generosity of sponsors and supporters, beneficiaries are given the opportunity to make a request of their choosing. Past requests have included financial assistance with medical bills, support for necessary medical equipment, and opportunities to experience a once-in-a-lifetime vacation.
Founded on Firsthand Experience
Red, White & Bulls was founded by individuals who have served in the military and law enforcement.
Because of this, our mission is deeply personal. We have seen firsthand the lasting effects of service —
not only during duty, but long after.
This shared experience, dedication to duty, and love of country drive everything we do. It is the
foundation of our commitment to make a positive and lasting impact on wounded veterans and
first responders.
A Tradition of Community and Respect
South Texas has a rich history rooted in rodeo, country music, and a strong culture of support for military members and first responders. Red, White & Bulls proudly builds on this tradition by bringing people together through an event that celebrates resilience, service, and community spirit.
While our event welcomes honorees from across the country, it remains grounded in the values and traditions that make South Texas unique.
Our Independence
Red, White & Bulls, Inc. is not affiliated with any other military or veteran events in the Crossroads area. Our organization operates independently, guided by our mission and supported by our sponsors, volunteers, and community.
This independence allows us to remain focused on direct, meaningful impact for those we serve.
Join Us in Making a Difference
We invite you to stand with us in honoring wounded veterans and first responders. Whether through attending our event, becoming a sponsor, or making a donation, your support helps ensure this mission continues year after year.
Support Those Who Serve. Support Those Who Serve. Support Those Who Serve. Support Those Who Serve. Support Those Who Serve.